An interesting read that one of the engineers on my team forwarded on to me...
http://www.nytimes.com/2010/11/28/business/28borker.html?pagewanted=1&_r=1&partner=rss&emc=rss
"I have stared into the black-eyed-heart of online shopping darkness and seen a smiling Russian immigrant entrepreneur staring back at me. That's the only way to describe the feeling I had after reading David Segal's New York Times expose on how to succeed in Internet commerce by being a jerk. The story and interview with one Vitaly Borker is a must read for every online consumer and any Internet merchant who runs an online business and works hard to cultivate a Google Search result presence."
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